From Commodity Sale To Strategic Sale: How Online Marketing Will Change Your Customer Relationships
Nov. 5 – 4:15pm - Cloister South
Nov. 6 – 3:00pm – Cloister North
IT services are a necessity for your customers, but they’re certainly not excited about buying them. Let’s face it – there’s nothing sexy about IT services – your customers see them as a cost center only. But what if you could change the conversation with prospects? What if, you could lead with a service that produces revenue for your customers? Come participate in a lively discussion with Mike Cooch, CEO of Everon Technology Services and of Kutenda, and learn how to lead with online marketing services to build long-term, strategic relationships with customers. Mike will demonstrate how easy it is to use the Kutenda Online Marketing Suite to not only build your sales pipeline for your managed services business, but the services that small businesses desperately need and want – online marketing.
Mike Cooch CEO, Kutenda
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Founder & CEO, Everon Technology Services LLC
With nearly a decade of experience as a successful entrepreneur in technology and business services, Cooch is a recognized expert in business technology needs and solutions. He founded Everon in 2003 with the objective to deliver a dramatically higher level of service to the small and medium-sized business marketplace. He has provided the vision and leadership from the Everon’s inception to its current recognized status as a leading provider of IT services to small and medium sized businesses nationwide.
Cooch recently founded Kutenda, LLC a suite of online market tools designed to make it easy for small businesses to take advantage of the power of online marketing. He holds an MBA from F.W. Olin School of Management at Babson College and a BS in Business and Finance from Colorado State University.
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